Sheraton International hotel
Coffee & Bar & Market & More
Brand Identity, Naming, Strategy.
We have developed the name and visual language for a new communal lobby space of Sheraton hotels &More. It celebrates gathering and joys of togetherness through unlimited play of words forming signature pattern together with graphically expressive set of ampersands for logotypes. It revels in all things &More has to offer: joy and laughs and music and coffee and cocktails and bites… it goes on and on drawing energetic personality of the venue, welcoming Sheraton guests all day long.
Typeface:
Customised DM Sans
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