Rebranding for Future Classics from 2022-2023.

We were looking to create new visual system that will be easy to scale from legible logotype into symbols that can become signature treatments in garment details, be it smallest sewing line or bag closure.

We got inspiration from the name — the future is unknown, and we desire to see it. Brand’s visual system is peaking into the future, partly seeing it yet still having some gaps and blackouts — partly covered texts and visuals are the core treatment of the brand, hence it’s symbol.
The style of “black outs” is variable and changes from collection to collection, so it is ever growing and always fresh year by year.


Rebranding for Future Classics from 2022-2023.
We were looking to create new visual system that will be easy to scale from legible logotype into symbols that can become signature treatments in garment details, be it smallest sewing line or bag closure.
We got inspiration from the name — the future is unknown, and we desire to see it. Brand’s visual system is peaking into the future, partly seeing it yet still having some gaps and blackouts — partly covered texts and visuals are the core treatment of the brand, hence it’s symbol.
The style of “black outs” is variable and changes from collection to collection, so it is ever growing and always fresh year by year.

Future Classics

Art Direction