Visual identity for 15th anniversary of  Hong Kong’s finest selective store, kapok. Brief was simple and challenging at the same time. A friendly, colourful and flexible system that can be used for every medium available: from street posters and social media announcements, stores front decorations and gift packaging, to collectable items created in collaborations with different brands like t-shirts, bags, candles, candy.

What can bring celebrative mood better than flowers? Plenty of flowers! We created a variable interplay of the kapok flower shape and glyph “k”.
k-flowers can be combined together to create layers and joint patterns, or serve as a solo key visual. In combination with extended colour pallet our system allow infinite combinations.

Playful system helps making collectable objects only slightly branded, yet memorable.

Visual identity for 15th anniversary of Hong Kong’s finest selective store, kapok. Brief was simple and challenging at the same time. A friendly, colourful and flexible system that can be used for every medium available: from street posters and social media announcements, stores front decorations and gift packaging, to collectable items created in collaborations with different brands like t-shirts, bags, candles, candy.
What can bring celebrative mood better than flowers? Plenty of flowers! We created a variable interplay of the kapok flower shape and glyph “k”.
k-flowers can be combined together to create layers and joint patterns, or serve as a solo key visual. In combination with extended colour pallet our system allow infinite combinations.
Playful system helps making collectable objects only slightly branded, yet memorable.

kapok 15th anniversary