Niche perfume nown unown
Perfumes as self-reflection
Art Direction, New Brand Identity, Web Design & Development.
Niche perfume brand from Korea nown unown sees scent as self-reflection. Its brand identity is built on an idea of a mirror — mystification of familiar, reflected typography, subtly distorted images. We created poetic avant-garde identity guided by instincts where known and unknown are turned upside down and sense ability sharpens.
Typeface:
ES Build
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