Parfimélite is niche perfume store

Parfimélite is niche perfume store

Cloud of possibilities

Brand Identity, Concept, Design.

Parfimélite is niche perfume store in Vietnam. The store is crafted as “third space” a comfortable place where people can meet strangers, learn, and discover on a journey through the realm of scents

Visual language is inspired by a “cloud of possibilities” — tiny particles (glyphs), where each one is unique, has it’s own way and perspective and yet they all come together to form a cloud of possibilities. Hence variable typeface, and signature treatment of the typeface for titles and signages.

Parfimélite design is airy, with a lot of room to breath. It creates an minimalisc yet playful atmosphere, encouraging discovery.

Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store
Parfimélite is niche perfume store

Typeface:

Paper:

  • Colorplan GF.Smith

Think we’d be a great fit for your brief?

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