Parfimélite is niche perfume store

Parfimélite is niche perfume store in Vietnam. The store is crafted as “third space” a comfortable place where people can meet strangers, learn, and discover on a journey through the realm of scents

Visual language is inspired by a “cloud of possibilities” — tiny particles (glyphs), where each one is unique, has it’s own way and perspective and yet they all come together to form a cloud of possibilities. Hence variable typeface, and signature treatment of the typeface for titles and signages.

Parfimélite design is airy, with a lot of room to breath. It creates an minimalisc yet playful atmosphere, encouraging discovery.